amae MUSES series — interview with Mercè Taús

Mercè with our W-Knot Bag (Beige) - see more
Mercè Taús is a mother, social media influencer, blogger, and owner of an independent concept store. Behind such remarkable success, you might never guess that Mercé once battled one of life’s most feared challenges — cancer.

Mercè with our W-Knot Bag (Beige) - see more
“I’ve endured many difficult moments, including when I was diagnosed with cancer and given little time left to live. During one chemotherapy session, I stumbled upon a fashion blog that sparked my deep interest. With a background in sociology and experience in the cosmetics industry, I’ve always been passionate about aesthetics and beauty. I began researching this world and eventually decided to launch my own blog. That time as a blogger was truly wonderful — writing became a deeply therapeutic journey for me.”

‘Admirable Positive Energy’
“My secret is simple: savour every single thing you do.
I approach life with passion, and that’s exactly what I strive to express. I enjoy challenges that bring genuine joy. Rather than focusing on long-term plans, I prefer to live in the present, collecting small, precious moments along the way. That is my philosophy of life.”

‘A Confident and Graceful Lifestyle’
“Self-care is a necessity for me. It’s already part of my daily rhythm — something that comes naturally. I love living in the present moment, treasuring every day I spend with my granddaughters. I adore music, reading, and travel. I walk extensively every day, practise yoga, and my next goal is to learn meditation. And, of course, I enjoy the pleasure that fashion brings. Every product I recommend has been personally tried and tested by me — from fashion and everyday essentials to beauty.”

W-Knot Bag by Pavi Studio - see more
“This time, I collaborated with amae to try the W-KNOT bag. It’s very practical thanks to its spacious design, and its unique silhouette makes it truly special. The special and the different always deserve my attention.”
amae: Self-love, self-care, and inner harmony.
Mercè encourages everyone to love themselves deeply and to embrace who they are every single day. “When we learn to treasure ourselves, we become capable of anything. Above all, we must cultivate gratitude and cherish all that we have.”

Thank you to Mercè for sharing your insights with our amae audience.
Taking care of oneself remains one of life’s most vital lessons.
Let us continue to dance with life, creating our most beautiful chapters together.
✨ Do you have a story to share? We’d love to hear from you, contact us here.